visual identity / web design
Wellspring psychotherapy
I was tasked with taking a pre existing psychotherapy counselling centre’s logo and expanding on its visual language to create an entire brand identity. The main goal of this project was to establish a base to create engaging ads that would accurately communicate the offerings of Wellspring Psychotherapy.
The greatest challenge of this joint brand identity/digital marketing project was fostering a feeling of safety within all aspects of the brand to assure that a potential client would both notice the listing, while also feeling like the face being presented to them was one they could be comfortable opening up to.
application of identity
Beyond the creation of digital ads, we were additionally tasked to create physical wayfinding materials, print assets, and finally a website redesign.
Applying Wellspring’s new brand identity ourselves to these applications was incredibly helpful to us as this process almost felt like we were testing our own product–thankfully, everyone was happy with each step of this project.
*web development was implemented by internal employee of Wellspring Psychotherapy and can be viewed here
