visual identity
indigenous alliance
Indigenous Alliance intends to connect youth in northern communities with professionals working in media in hopes to provide an otherwise lacking hands-on education in digital content creation.
The organization reached out to us looking for a logo which would connect their traditional indigenous values with their digitally grounded work, highlighting specifically their work in e-sports.
By illustrating the image of the turtle through a modern, abstracted style, we were able to assure the intentions of Indigenous Alliance are not lost in an overly clinical fog, nor are they to fall short in competing in western markets due to imagery which deviates from the industry standard.
Logo rationale
In creating this logo, it was made clear that the client was eager to include depictions of both the turtle and the dream catcher, as they are both very close to his heart as an indigenous person, without deviating too far from media organizations sharing similar values outside of northern communities.
By housing the turtle and the dreamcatcher in the same monolinear, abstracted form, we were able to connect these two often distinctly separated worlds while also providing the perfect framing for our clients final request in including a nod to their primary area of work in e-sports and video game streaming.
